Instagram vs TikTok: which is more popular?
TikTok gets the headlines. Instagram gets the readers.
On English Wikipedia, Instagram is more popular than TikTok. In the last 12 months (October 2025 to September 2026), the Instagram article got 13,629,902 page views from human readers, about 3.4 times the TikTok article's 4,062,814. Instagram led in 60 of the last 60 months.
By Andrew Kamphey, Better Sheets · Data through September 2026, updated monthly
Wikipedia Trends Tracker by BetterSheets.co
Built by BetterSheets.co
- TikTok
Monthly English Wikipedia page views, human readers only, October 2021 to September 2026. Hover a month for exact numbers.
13.6M
views in the last 12 months
Peak: 4.2M in July 2023
TikTok
4.1M
views in the last 12 months
Peak: 1.5M in January 2025
Head to head
Instagram led 60 of 60 months
TikTok led 0 of 60 months
What the chart says
Instagram's article has out-read TikTok's every month for five years, usually by around three to one, even through TikTok's biggest news spikes.
- Over the last 12 months, Instagram drew 3.4× the readers of TikTok (13,629,902 vs 4,062,814 views).
- The lines never crossed: Instagram led every month in this window.
- Across all five years: Instagram 84,814,540 views, TikTok 26,240,531.
Check the numbers yourself
Wikipedia page views are public. Here are the articles and the raw API data behind this chart:
-
Instagram
-
TikTok
See every month
| Month | TikTok | |
|---|---|---|
| Sep 2026 | 753,539 | 211,367 |
| Aug 2026 | 693,649 | 223,633 |
| Jul 2026 | 936,435 | 277,712 |
| Jun 2026 | 981,008 | 304,230 |
| May 2026 | 1,003,425 | 367,446 |
| Apr 2026 | 1,037,055 | 372,655 |
| Mar 2026 | 1,185,715 | 366,644 |
| Feb 2026 | 1,536,337 | 372,857 |
| Jan 2026 | 1,519,224 | 432,860 |
| Dec 2025 | 1,406,376 | 385,834 |
| Nov 2025 | 1,223,798 | 378,178 |
| Oct 2025 | 1,353,341 | 369,398 |
| Sep 2025 | 1,277,341 | 347,080 |
| Aug 2025 | 1,242,216 | 337,759 |
| Jul 2025 | 1,100,132 | 248,787 |
| Jun 2025 | 1,030,605 | 206,760 |
| May 2025 | 1,060,526 | 236,391 |
| Apr 2025 | 950,526 | 286,483 |
| Mar 2025 | 918,743 | 318,846 |
| Feb 2025 | 1,388,657 | 404,905 |
| Jan 2025 | 3,523,583 | 1,549,345 |
| Dec 2024 | 1,073,517 | 467,576 |
| Nov 2024 | 837,406 | 386,432 |
| Oct 2024 | 817,031 | 344,330 |
| Sep 2024 | 721,874 | 329,930 |
| Aug 2024 | 711,229 | 357,138 |
| Jul 2024 | 719,312 | 326,412 |
| Jun 2024 | 644,646 | 301,442 |
| May 2024 | 1,048,724 | 541,262 |
| Apr 2024 | 2,092,029 | 1,051,891 |
| Mar 2024 | 2,594,649 | 1,067,634 |
| Feb 2024 | 1,389,097 | 749,018 |
| Jan 2024 | 1,729,331 | 607,504 |
| Dec 2023 | 1,742,622 | 527,543 |
| Nov 2023 | 1,401,475 | 520,239 |
| Oct 2023 | 1,499,812 | 553,126 |
| Sep 2023 | 1,822,623 | 479,114 |
| Aug 2023 | 2,925,683 | 490,491 |
| Jul 2023 | 4,184,598 | 446,658 |
| Jun 2023 | 3,078,302 | 366,597 |
| May 2023 | 3,890,117 | 411,137 |
| Apr 2023 | 1,955,529 | 458,974 |
| Mar 2023 | 1,936,893 | 736,723 |
| Feb 2023 | 1,729,683 | 358,097 |
| Jan 2023 | 1,687,753 | 377,491 |
| Dec 2022 | 1,077,657 | 372,953 |
| Nov 2022 | 1,123,778 | 410,330 |
| Oct 2022 | 1,079,585 | 406,490 |
| Sep 2022 | 1,153,688 | 479,696 |
| Aug 2022 | 1,197,593 | 417,448 |
| Jul 2022 | 1,275,232 | 379,609 |
| Jun 2022 | 1,178,024 | 361,962 |
| May 2022 | 1,168,326 | 371,156 |
| Apr 2022 | 1,105,198 | 375,129 |
| Mar 2022 | 1,227,084 | 436,888 |
| Feb 2022 | 1,040,885 | 441,832 |
| Jan 2022 | 1,107,933 | 445,124 |
| Dec 2021 | 857,012 | 380,433 |
| Nov 2021 | 800,379 | 324,146 |
| Oct 2021 | 1,066,000 | 381,406 |
Questions
Is Instagram more popular than TikTok?
Yes, going by Wikipedia readers. On English Wikipedia, Instagram is more popular than TikTok. In the last 12 months (October 2025 to September 2026), the Instagram article got 13,629,902 page views from human readers, about 3.4 times the TikTok article's 4,062,814. Instagram led in 60 of the last 60 months.
When was Instagram most popular?
The Instagram Wikipedia article peaked in July 2023, with 4,184,598 page views that month (October 2021 to September 2026).
When was TikTok most popular?
The TikTok Wikipedia article peaked in January 2025, with 1,549,345 page views that month (October 2021 to September 2026).
How is popularity measured here?
By the monthly page views of each English Wikipedia article, from the free Wikimedia pageviews API, counting human readers only (known bots are excluded). It shows how many people looked each topic up, not sales or search volume. The numbers update every month.
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Five years of monthly views on one chart, in Google Sheets. No code. Free.